Freemans' Alien Threads - a short film on @NOWNESS
Canadian artist Shayne Ehman presents Freemans Sporting Club’s Spring 2012 ready-to-wear suiting collection with a clever animated short featuring space traveling aliens who discover a suitcase of F.S.C. clothing on a future asteroid fragment of Earth. Produced by photographer Tim Barber, the idiosyncratic video is typical of the Freemans empire, which encompasses restaurants, a barbershop and stores in New York and San Francisco, and ignores the fashion carousel by focusing on bespoke services, personal tailoring and locally sourced wares. Freemans founder Taavo Somer saw the latest collection as an opportunity to twist the lookbook format into a more artistic sphere. "It is so free and untethered by rules," says the retro-obsessed Somer of Ehman’s film. Here Barber asks Ehman, who is currently working on a long form animation called Asphalt Watches, to explain just what on Earth is going on...
Read the full interview at nowness.com
